How socially valued brands hold the key to a sustainable future and business success
Can brands really be an enduring force for good, creating compelling reasons for us all to change our behaviour to become more sustainable? And can brands really rediscover their pivotal role for business success in this age of hyper-connected consumers?
In Brand Valued, we argue the answer to both of these questions is an emphatic yes, and that these two seemingly intractable issues are in fact facets of the same underlying issue.
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THE BOOK
Part historical review of the birth, role and near-death of brands; and part prescriptive guide for the potential re-birth of brands in the 21st century, Brand Valued creates a unique perspective from which to see how our branded world got to how it is today, and how it could get us to something eminently glorious tomorrow.
The book
THE AUTHORS
Guy Champniss is a brand strategy and communications consultant, focusing on strategy in the context of sustainability, pro-social behaviour and brand community. Fernando Rodés Vilà is the Vice-Chairman of Havas, Co-Founder and Chairman of the Editorial Board of the ARA newspaper, Catalonia and Chairman of Creafutur.
The authors
VIDEOS
What is Brand Valued?
An introduction to the book by co-author Guy Champniss
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